This Orlando branding session with Genesis of MakeupbyGenp is one of those shoots that felt natural from start to finish because it started with a genuine connection long before a camera ever came out.

I actually met Gen in the least “business” way possible. I reached out to her to do my makeup for my birthday, purely as a client. No branding session, no collab planned, just me wanting to feel cute and confident for the day. From the moment we started chatting, though, it was easy. We instantly clicked. Conversation flowed, energy matched, no awkwardness at all. (She’s a Leo, I’m a Libra… so honestly, it made perfect sense. IYKYK)

What stood out to me immediately was how comfortable she made me feel. There was no rushing, no pressure, no transactional energy. It felt like sitting with a friend who also happens to be incredibly talented at what she does. By the time my makeup was done, I already knew this was someone I’d want to work with again; creatively and professionally.

Gen is an Orlando-based entrepreneur, mom, wife, and published professional makeup artist with over seven years of experience in the beauty industry. She’s a licensed cosmetologist who has worked with MAC Cosmetics and spent years freelancing in the bridal beauty space. In 2020, she became a certified lash artist and went on to create PinkSkyBeautyBar, a space intentionally designed for women to feel even more beautiful and confident than when they arrived. 

Her services include professional on-site makeup for events, lash extensions, light hairstyling, and personalized beauty experiences that go far beyond surface-level glam. But what truly sets Gen apart is her mindset. For her, it’s never just about the makeup—it’s about the experience. Every client matters. Every appointment is intentional. If you’ve ever been in her chair, you know exactly what that level of care feels like. That’s precisely why a branding session made so much sense for her.

People don’t just buy what they like, they buy what feels familiar. That’s the power of strong branding. A branding session isn’t simply about updated headshots; it’s about creating visuals that tell your story, reflect your personality, and visually align with the experience you provide. When done well, brand imagery builds trust and recognition before a client ever reaches out. Over time, that consistency creates familiarity, and familiarity is what keeps people coming back. For entrepreneurs like Gen, those visuals don’t just support the brand; they become an extension of it.

My approach to Orlando branding sessions is intentionally editorial, moody, and untraditional. I’m not interested in stiff poses or overly polished setups that feel disconnected from real life. Even when shooting in a bright, natural light studio, I look for depth; movement, emotion, and moments that feel cinematic and honest. The goal is always to create images that don’t just show what you do, but communicate who you are and how it feels to work with you.

Gen’s session embodied that perfectly. It felt soft yet powerful, elevated but approachable – imagery that reflected both her professionalism and the warmth she brings to every client experience.

When it comes to booking an Orlando branding session, I believe clarity creates confidence. Visual branding already has enough moving pieces, so I intentionally keep my process simple and streamlined. Every branding session includes an in-depth client questionnaire and intro call to align on your goals and brand vision, a custom moodboard and outfit guide to ensure cohesive styling, an online gallery with unlimited downloads, and a post-shoot brand photo guide to help you maximize your images across social media, your website, and marketing platforms. No overwhelming add-ons, just everything you actually need to make the experience effortless and impactful.

If you’re a beauty professional, creative, or entrepreneur who understands that visuals create results, not just content, this is for you.

Results don’t happen by accident.

They’re built – intentionally, visually, unapologetically.

If you’re ready to invest in imagery that works as hard as you do, let’s talk.